AdaKami Wins Indonesia's Top 20 Digital Financial Brands Awards 2024

PT Pembayaran Digital Indonesia, or AdaKami, won Indonesia's Top 20 Digital Financial Brands Award 2024 in the fintech category, thanks to its excellence in adopting technological and digital innovation, especially in facilitating the provision of quality financial services.

The award was presented at the Indonesia Business Innovation Forum 2024 to recognize companies or institutions for their contributions to innovation in the marketing and digital realm in Indonesia. The forum coincided with a ceremony for Indonesia's Digital Financial Brands Award 2024 and Homegrown Consumer Brands Award 2024, two industry awards set up by The Iconomics, a local media organization.

To achieve this accolade, AdaKami has gone through a number of selections, starting with Focus Group Discussions (FGD) to study digital solutions available in the country’s financial industry. Furthermore, a survey was carried out among more than 10,000 respondents in 10 major Indonesian cities. It gauged not only the respondents' knowledge regarding certain companies or products, but also the levels of appreciation they had for these products or companies.

As a leading online lending platform, AdaKami is committed to broadening the access to quality financing for millions of Indonesians, especially for unbanked and underserved communities. The company utilizes big data and AI technology as a basis for innovations to create services that are safe, fast, precise, and optimal.

One of such innovations is the use of biometric authentication technology to predict potential data misuse and fraud when customers apply for funding. Besides, this technology can also speed up the verification and decision-making process in screening customer applications.

Aside from its endeavor to foster financial inclusion, AdaKami also plays an active role in promoting financial literacy in Indonesia. Through a series of campaigns, it aims to educate the public on the benefits of and challenges in the online lending industry, so as to enhance the understanding of finance and technology among Indonesians.

Throughout last year, Adakami carried out at least 32 educational and outreach activities. In providing education to the public, the company leveraged social media to share meaningful content or hold live interactions on Instagram. Additionally, AdaKami organized similar events in partnership with print and online media, through radio talk show and via face-to-face exchange at various universities across Indonesia.